Since late March, POGO has had to pivot along with our partners as the new reality of COVID-19 set in. For our partners, adapting to this new normal meant thinking of new ways to bring people together safely and changing the way to raise funds in support of childhood cancer. The outcome is an overwhelming display of community involvement to champion childhood cancer care.
POGO has been working to reduce the impact COVID-19 is having on the childhood cancer community. A video campaign featuring POGO Associate Medical Director Dr. Paul Gibson explains how, even though much of our lives has been put on hold during the pandemic, chemotherapy, surgery and radiation therapy continue for children with cancer. COVID-19 placed an even greater strain on families already dealing with their child’s cancer diagnosis. Our community rallied around our call for support and raised more than $21,000 to help offset the increased financial strain families will face.
The Toronto Women’s Run Series is a long-time POGO supporter, offering racing events to inspire, motivate and allow women to set their own pace. Because we have been unable to connect in person, the originally scheduled Half Marathon/10k/5k at Sunnybrook Park was the first event in the run series to go virtual. From May 17 to June 7, 2020, more than 1000 runners from far and wide crossed the finish line virtually and surpassed our fundraising goal by raising more than $20,000 for childhood cancer care! We await the results of the Virtual 10k/5k Run that ended September 7 and the Virtual 8k/5k Run takes place October 24 – November 14, 2020, so register today!
Our friends at Good Hood Club brainstormed different ways to support children with cancer, survivors and their families during lock down. The student-run loungewear company reached out to their network and created Good Hood Care Kits for children receiving treatment in POGO Satellite Clinics. Kits are full of homemade cards, fun crafts and other goodies made by members of the Good Hood community to put smiles on children’s faces.
Bruce Power connected with its partners in the nuclear supply chain to lend a hand to charitable organizations continuing to help people during the pandemic. The 2020 Charitable Events Sponsorship Program is benefitting POGO and several other organizations throughout Ontario. This collective support helps ensure access to the best possible care and support for everyone affected by childhood cancer during these challenging times.
LINKED for Life was created by POGO’s Survivor to Survivor (S2S) Network facilitators to raise both awareness about the late effects survivors face and funds in support of POGO. The goal is to create a visual representation of the connection between the childhood cancer community and those who support it. Colourful paper links will be hung at six participating hospitals during Childhood Cancer Awareness Month in September. Show your own support by purchasing your own link ($5) and sharing #LINKEDforLife on social media.
POGO is grateful to our strong network of childhood cancer champions. By thinking creatively and relying on the kindness of one another, we are able to ensure the continuity of the programs that benefit children with cancer, youth, their families and survivors in Ontario.
Have a great idea for a fundraiser in support of childhood cancer care? Contact us at firstname.lastname@example.org and we’ll help you get started!